How Often Should You (or Your Company) Blog?

published at : March 13th, 2020

Starting a blog is tough.

Thinking about what to post and how to promote it requires strategic planning. And will your content resonate with and delight your customers?

We haven't even covered how often companies should post — a factor that can make or break even the greatest of content.

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You might be surprised to know that even though there's a surplus of hard data about why blog posts are integral to marketing, there's not much on the frequency of posting. This is because, well, it depends.

If ambiguity gets your heart racing, fear not. Here, we'll offer suggestions and stats to help inform your decision.

If you're a marketing team of one, don't feel the need to constantly pump out content. If you do, you'll probably find yourself getting burned out and releasing content that's not beneficial to you or your audience.

Keeping a schedule when blogging is important for two reasons. First, it builds organic traffic. Next, it helps with brand awareness. We'll get into why below.

Organic traffic

Blogging is important for SEO if you want to increase visits to your website. But, if you are already posting valuable content, it might benefit you to go back and update that content, especially if after a little while, you want to give certain posts a boost.

Blog post traffic is compounding, which means it gains organic results over time. This is why updating posts are important. This gives you more reads, more recognition, and possibly, more fans.

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